2010
08.31
Now Dragons Den are calling for The UK Film Council to be axed.
Jon Williams  and  Jonathan Stuart-Brown for Save The British Film Industry.
  
As most people know Dragons’ Den is made by The BBC at Pinewood Studios.   When Michael Grade was Chair of both Pinewood Shepperton plc and The BBC, he sent very many BBC shows to Pinewood Studios.  Happily a Dragon has now analysed a proposal to replace the useless and inept UKFC, but first the pitch from Robin Jacob.
 Robin Jacob ,  a Producer-Director of films and documentaries in Asia who was in British TV twenty years ago and is trying to make  a movie based on  1066   is sending a proposal to every   MP and peer in the House of  Lords.
His email follows. The positive suggestions are in colours. The negative on UKFC you know already.
Letter going out to all MPs and Members of the House of Lords UK.

The recent news of the intended demise of the UK Film Council  is well overdue. It is an ineffectual organization populated by, with the exception of Tim Bevin (recent recruit) clueless individuals earning ridiculous sums of money. Now there are some that will herald a few successes as champions of the UK film industry but the successes are too few and far in-between to make any difference to the industry.

The question now arises what will replace it, what will the replacement organization contribute to the British Film Industry, which to frank is and has been in a shambles for decades.   Again, too many focus on one aspect of the industry and do not wish or have the capacity to grasp the BIG PICTURE. The core problem in the UK is the attitude of banks, hedge funds, financial institutions, etc towards film investment; they regard the film industry as a losing proposition, and quite honestly have little or no real experience in it. So when they do get involved they behave in the time honoured fashion of screwing the film makers, and attaching themselves to the perceived industry leaders who are as much responsible for the demise of the UK film industry as the banks, government and talent agents.

A new approach is needed, one that acknowledges the need for government assistance, especially at the early stage of development, script, budgeting, locations, etc. and the involvement of the private sector or ‘High Net Worth Individual’ as the source of major funding. What shape would the government entity take and who would run it? Well, ‘Film UK’ would be an appropriate title; it should be run by film makers with good legal and accounting support. Where would its funding come from? At the moment the lottery fund is the main source however, I would propose that ‘bums on seats’ should be the main funding source. A percentage of all income from Theatre ticket sales should go to Film UK. VAT is currently at 17.5%, 5% should go to the Film UK, 12.5% to the government. In 2008 theatre income was £850M, the 5% Vat would mean approximately £36M in funding. A similar approach for DVDs would contribute another £62M to the coffers.
The total available would be £98M P/A on average. A similar approach to other delivery formats might net another £30-40M. (I believe the Lottery money should go to other causes, medical research, etc.)

The question is then just how many people do you need to run Film UK approximately 10 experienced professionals plus legal & accounting and no one gets a salary of more than £80K P/A
.

The second phase of the new approach is to create an environment where investors can garner tax relief on their investment in a feature movie. This involves the co-operation of Companies House and HMRC. A new classification of company should be installed, ‘Film Public Limited Company’. It is only for films or documentaries of no less than 80 minutes in length. The minimum capitalization should be £10K and the shares should be split into two entities – foundation shares, ‘A’ shares belonging to the owners of the intellectual copyright of the film and ‘B’ shares, the investors. B share investors would be able to get 30% tax break on all money invested in a film project (minimum buy in £1,000) on the year of investment. If they sell the shares within 3 years they would pay capital gains on any profit made. No capital gains to pay if they sold the shares after 3 years. Companies’ house would issue a special film company number and HMRC would issue their own special tax number showing that any investor buying shares in the company can claim tax back in the appropriate year. Once all funds have been raised the project is closed to funding and on completion HMRC must receive audited accounts, DVD of the finished project, etc. There should be no limit on how many or how much an investor can put into a film(s) projects.

The combination of increased funding available for development through the Film UK and the opportunity for investors to garner a tax relief on investment would increase the number of film projects undertaken but moreover it would give the film maker the control of the funding and take it away from certain film funds that have abused the tax system, screwed a number of HNWI and most of all screwed the film makers who have often had to give away the rights to the product just to get it made.
The added bonus is that if you shoot in the UK there is a UK VAT tax rebate on all UK spend be it talent, location, etc. This incentive should remain in place.
The real idea here is to generate more UK made movies, which in turn gives the UK more films to sell overseas where the real money is. It will generate employment, encourage young and first time film makers, hopefully also allow more on the job training and create more tax payers.
Robin Jacob
Producer/Director
1066

Now we got one of the very best minds in the UK film industry to analyse the proposal. Jon Williams is an actor, writer and producer based in The North-West. He has recently made ‘Diary of a Bad Boy’ and is one of the very few who have analysed the accounts of UKFC. His brilliant articles are here:   www.jw48.wordpress.com

But his Dragons’ Den analysis follows:
“Robin Jacob  is basically calling for the restoration of an ‘Eady’ levy which is also extended to DVDs, together with tax incentives to encourage additional investment.
This is another version of the ’supply side’ analysis, which Maggie Thatcher saw as the key to everything, which underpinned the UKFC.
But the whole point is that there is no point in stimulating further production if there is no significant access to markets – be they domestic or overseas.
I’ve taken to applying what I’ve called ‘The Dragon’s Den Test’ -
 
Dragon: So you want me to invest in your film ?
 
Producer: Yes, it’s a genre film: horror, always popular. We’re looking for £750,000.
 
Dragon: The popular ones – they’re all American, right? What sort of a budget are they made on?
 
Producer: Quite a few million. But most of them make money.
 
Dragon: So you want me to invest in something like a Hollywood horror movie except your going to make it on less than one tenth the money ?
 
Producer: There have been other British horror films made on small budgets.
 
Dragon: Where’s this film of yours going to be shown, anyway?
 
Producer: In cinemas.
 
Dragon: How many ?
 
Producer: Err…
 
Dragon: These other British Horror films, how many screens were they on?
 
Producer: A few.
 
Dragon: Did any of them make any money?
 
Producer: I don’t think so, but we’d hope to do better than those films overseas, that’s where the money is.
 
Dragon: So who’ll be distributing this film of yours overseas?
 
Producer: Err, we do have a sales agent…
 
Dragon: I’ll tell you who – the Americans. If they don’t have the rest of the world rights your film won’t make any money overseas. And the Americans are allowed to fiddle their accounts so that ‘their’ films never make any money. So I’m out.
 
Jon Williams and Jonathan Stuart-Brown
 
 
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7 comments so far

Add Your Comment
  1. The one thing I would add is VAT and point out that The EU call the shots here. It is their tax and their means of finance for all EU institutions. A UK Government can not just reduce VAT nor keep the full fruit of any rise. This is not the 1960s and The Eady Levy is not so easy to operate…..nontheless ideas are very welcome and the intention of Robin Jacob is clearly to bless British based film workers and new entrants.

  2. The problem is always marketing, PR and sales. It is where The UK Film Council fell down. How many of the movies which they were involved in ever got proper distribution…. hardly any! The problem is most producers rely on their distributors should they get one to do most of that work. How many times do I tell other producers that they must be incorporate PR, marketing, etc in their Business Plan. This means that there may well be a double up of work in some cases but never, never trust a distributor to do all the work they say they are going to do… you need to cover your backside ! The problem here is that many film makers are that ‘film makers’ and not businessmen. BTW Vat variations are still controlled by Westminster, some areas of Vat are not the full 17.5%. And a rebate is not EU area of control. One might have to call it something else. Also, Love the Dragon’s Den test, but let’s be honest, who in their right mind would contemplate ever talking to a Dragon. The film and music business of which I have 35 years experience in, is a specific type of business; if you don’t understand it fully, stay out of it. You have to understand what IP is and its true value. Everything you touch, use, watch consume has IP value somewhere in it. It can be worth a fortune especially in the world of entertainment where IP can last for up to 70 years depending on the territory. What really upsets me in the UK is that there is always a reason not to do something, my attitude is get off your backside and just do it!

  3. Encouraging. I am myself currently in talks with high net worth Indivduals but its an up hill battle always explaining that film makes money thats why the studos exist. And over the last few years film investment as an alternative investment out performed all other forms of investment. So perhaps eventually common sense will prevail and the government will realise that film makes lots of money when done peoperly and the country could benefit big time, we live in hope.

  4. [...] Now Dragons Den are calling for The UK Film Council to be axed. [...]