007 Skyfall smashes through $800 million and James Bond must now beat $1 billion at the global box office.
Jonathan Stuart-Brown for Save The British Film Industry.
No matter how you look at it, SKYFALL is a massive success financially.
Sam Mendes has a billion dollar movie on his cv.
Daniel Craig has risen from $12 million global box office for Layer Cake to a billion dollar movie.
The only word to use is CONGRATULATIONS !
China, Australia and Japan will push the franchise over the line.
It is certainly not the best 007 ever, and not necessarily a 007 movie at all , but it has proved a big hit with people prepared to pay money to see an action movie. It has proved especially successful in the UK.
Indeed in the UK it shows that $200 million dollar movies can recoup their entire budget from its own domestic market with all exports being the bonus. The cinema take with DVD, online and TV can give the producers over $200 million. If only UK investors in a UK product could guarantee access to UK shops (i.e.cinemas), which even a $200 million movie can not.
Jonathan Gems and Jon Williams are the leading authority on how the UK is the only nation which does not have automatic entry to its own cinema market. It is lamentable that The Prime Minister, Culture Minister and Chancellor do not heed either of them.